Fine Line Tattoos
From fine line tattoos is a melbourne tattoo studio based at 23 berkeley street, carlton, with a large roster of artists specialising in fine line, minimalist and small tattoos.
The Results
Top 3
Map pack visibility
65+
Booking enquiries / month
+312%
Organic traffic
4.9★
Google reviews
The Challenge
Fine Line Tattoos is a Melbourne tattoo studio based at 23 Berkeley Street, Carlton, with a large roster of artists specialising in fine line, minimalist and small tattoos. Despite strong artistry and a loyal client base, they weren't capturing local search demand — bookings came through Instagram and walk-ins, with no predictable search-driven pipeline.
The Opportunity
Melbourne residents actively search for fine line tattoo artists, minimalist tattoos, small tattoos and tattoo studios in Carlton. The demand is highly local and highly commercial — someone searching 'fine line tattoo Melbourne' is ready to book. Fine Line Tattoos just needed to be visible for those searches.
The Strategy
Google Business Profile
Complete GBP optimisation — correct primary category, services, photos, service area and review collection process for the Carlton location.
Local SEO
Built local relevance for Carlton and surrounding Melbourne suburbs with consistent NAP, local citations and suburb-level content.
Service Pages
Created pages around actual search intent — fine line tattoo Melbourne, minimalist tattoo artist, small tattoos, tattoo styles and placements.
Artist Pages
Individual pages for each artist showcasing their specialties, portfolio and booking process — capturing artist-specific search demand.
Booking Conversion
Streamlined the enquiry-to-booking flow with clear CTAs, gift voucher options and an easy consultation request process.
What we learned
- Local service businesses live and die by the Google Maps pack. A complete, optimised GBP is the single highest-ROI asset for a tattoo studio.
- Artist-specific pages capture search demand that a generic studio page can't — people search for artists, not just studios.
- Reviews are the conversion lever. Once the map pack visibility is established, review velocity determines whether you stay there.
“Our bookings went from inconsistent to fully booked. We now get enquiries every day from Google — not just Instagram. The map pack visibility changed everything for us.”
— Fine Line Tattoos, Tattoo Studio, Carlton Melbourne
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