Public Property
From public property is a melbourne-based property investment business.
The Results
28
Qualified investor leads / month
−44%
Cost per qualified lead
32%
Lead-to-consultation rate
180+
Organic keywords ranked
The Challenge
Public Property is a Melbourne-based property investment business. They needed a reliable channel for investor enquiries but had no organic visibility and were burning budget on broad Google Ads campaigns with no clear picture of lead quality or cost per acquisition.
The Opportunity
Property investors search for specific, high-intent terms — investment property Melbourne, property investment strategy, buyer's agent Melbourne. The demand is there, but it requires precise targeting and a conversion engine to turn clicks into qualified investor conversations.
The Strategy
Search Intent Mapping
Identified the commercial property investment searches that actually produce investor enquiries — separated from research-stage traffic that never converts.
Google Ads Restructure
Rebuilt campaigns around commercial intent with tight geo-targeting and negative keywords to cut wasted spend.
Landing Page Design
Built conversion-focused landing pages addressing the investor's actual questions — returns, risk, strategy, process.
Lead Qualification
Defined what makes a property investment lead billable — budget, timeframe, investment type — before spending more on acquisition.
SEO Foundation
Built topical authority around property investment content to capture organic demand over time.
What we learned
- Property investment leads require qualification before they're worth pursuing — not every enquiry is a real investor.
- The cheapest lead isn't the best lead. A higher-cost enquiry from a high-intent search outperforms volume from broad targeting.
- SEO compounds. The content built in month one still produces organic investor enquiries months later.
“They helped us generate more qualified investor enquiries across Melbourne. We finally know which campaigns produce actual conversations, not just clicks.”
— Public Property, Property Investment, Melbourne
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